From classics to modern sporty cars, Hilton Head Island Concours d’Elegance 2019 offered a weekend filled with excitement. Linking Events has got it covered for you, in case you’ve missed it.
Given this kind of event makes a great opportunity to promote the brand as well as the local Mercedes dealerships, the team did an enter-to-win contest where guests could win personalized Mercedes luxury accessories by performing a captivating survey on-site.
“Guests were kept both entertained and engaged with the brand at all times; you could almost see all the impact that experiential marketing has to offer in one single event. Amazing work!” -Richard Lozano, Participating Brand Spokesman
A bit about the event
Originated in France back in the 17th century, Concours d’Elegance refers to a prestigious event where vehicles are displayed and judge based on different aspects, but mainly on their classical appearance. The event was started by aristocrats who used to showcase their beautiful horse-drawn carriage in Paris during summer and holidays.
Over the years, the carriages were swapped by automobiles where vehicle’ owners gathered to be judged and the event has continued to maintain its elegant and indulgent reputation.
This year, the event showcased more than 200 cars as well as motorcycles, boats, aircraft, and it featured various car clubs throughout the United States, such as Mercedes-Benz Club of America, Porsche Club of America, Aston Martin Owners Club, and BMW Classics of Georgia, among others.
Our work, in action
The Linking Events team and the local Mercedes-Benz dealerships teamed-up to set up an event activation where 2 vehicles were displayed:
- the 2020 GLC 350 4MATIC SUV and
- the 2020 Mercedes AMG GT
The lounge was composed of banners and tables under branded umbrellas where guests could enjoy a refreshment. Vehicle’s product specialists were present, engaging and informing guests about the cars being showcased.
Let’s work together!
To find out more about how our team could help yours activate your brand, schedule a free call today: