Nationwide – Late last year, our sister company Linking Promotions worked with McDonalds during their ‘Fiesta Tour: McDonalds Music Experience Tour 2010’. Linking Promotions handled staffing for the nationwide tour, providing brand ambassadors in cities and states including Chicago, Connecticut, Dallas, Denver, Indianapolis, Los Angeles, New Jersey, and Miami.
The Fiesta Tour by McDonalds featured a traveling 50-foot exhibit that included a walk-through display of unique artifacts and memorabilia loaned by Latin musicians on the Red Carpet. The aim of the trailer was to be the “Ultimate Latin Music Moment” that included memorabilia from concert moments, special events and award shows. Inside the trailer, there was also an education wall where viewers could obtain information about the RMHC® /HACER® Scholarship Program. The Fiesta Tour featured a live DJ, music kiosks, kiddie area, and a photo center.
Linking Promotions staffed this large-scale promotion with bilingual males and females. One of the companies specialties is staffing for Hispanic Marketing, and has staffed many events of this nature. Because of the large amount of traffic, brand ambassadors were asked to be outgoing, proactive and knowledgeable on the event.